We formed W Creative on a set of beliefs, and we work by those principles every day. While we constantly strive to broaden our thinking and anticipate change, these fundamental ideas guide everything we do.

We act with integrity, honesty, and respect. We believe these attributes are essential to any relationship.

We listen before we speak. We want to hear your ideas, passions, frustrations, and dreams. We’ll propose ideas that are focused on your brand, your culture, and your customer.

We believe individuals and businesses have the inherent ability to be remarkable.


W Creative handled our project like it was their OWN company. They listened so well and the results of our new logo, identity system, brochure, and website turned out fabulous! The results have helped us market our products and services more effectively and with a greater impact. The process they took us through was thorough but simple and timely. THANK YOU!

— Tami Molitor


Instead of formulating a mission statement that we’ve pored over for hours with heated debates and compromises, we created our branding manifesto. Our manifesto conveys our culture and passion for what we do best; enjoy.

We believe even a small move can be radical.
We believe great ideas are contagious.
We believe open minds fill blank pages.
We believe in making something of the opportunity.
We believe inspiration comes from anywhere and goes anywhere.
We believe in finding solutions rather than finding excuses.
We believe we are limited only by our creativity.
We believe we have the rare joy of creating something new every single day.
We believe we are just getting started.
We believe it’s not good enough until we’re willing to have it tattooed on our ass.
We believe in action over reaction.
We believe designing by committee leads to mediocrity.
We believe in attitude without arrogance.
We believe halos around people’s heads in old paintings represent their creative thinking.


Alan Wallner

Alan is the founder and Creative Director of W Creative. He leads the creative vision for all client work and has more than 25 years of experience with national and international clients in branding, corporate identity, logo design, website design, packaging, print, and retail/environmental graphics. Alan brings a hands-on and open approach to creative problem solving that fosters a high level of collaboration and focus. His breadth of experience and approachable style delivers results for clients. Alan’s strength is his ability to solve complex problems with simple, resonating solutions.

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Beth Whelan

Beth, the founder of Oxygen Consulting, a partner to W Creative, has 15 years of experience in Project and Account Management, Marketing, and Digital Integration. Beth has managed projects for a wide range of clients from Fortune 500 companies to small business owners. She earned her BA in International Business and French from the University of St. Thomas and a Master’s Degree in Business and Community Leadership from Hamline University. Oxygen Consulting is accredited by the Women’s Business Enterprise National Council.

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Jason Brauer

Jason Brauer is founder of Brauer Design Company, a partner to W Creative, and is a Creative Director with more than eight years of experience. Jason brings a unique perspective by having experience on both the agency and corporate side of the story and understands how to get at the core of what is important to clients. From the details of brand identity creation to overall design vision, he believes the creative world should be seen not as a necessary evil but as an investment to building thriving brands.

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Karen O’Bryan

Karen is a graphic designer and illustrator at W Creative. She has more than 7 years of professional experience working on everything from designing handbags to magazines to beer flights, and her fine art pieces have been displayed in art galleries locally and in California. She has always been interested in color theory—how color can be brought into a project to make it that much better. With all this creative background, Karen brings a fresh perspective to solving problems.

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Rosemary Wallner

Rosemary is an Editor, Copyeditor, and Proofreader, and relishes her passion of working with words. With more than 25 years of experience molding, shaping, and perfecting copy, she also takes on writing copy on special occasions. Rosie, as she is called by the team, takes a special interest in helping clients set up standards and rules to establish consistency throughout all their communication efforts. Be it online or in print, she has worked with clients nationally and her work has been read internationally. Rosie’s passion is creating concise and relevant text that conveys a clear message. Your brand deserves clear and error-free copy!

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Our offerings create unique opportunities for collaboration and partnered opportunities. If you are an achiever and want to contribute services, skills, and your unique brilliance, please contact us.



Our team’s success is built on our career experiences. We have had the opportunity to work with many companies — ranging from small to large and industrial to entertainment. This experience has allowed us to hone in on a unique brand approach that benefits a diverse range of business types.


ADC Telecommunications
Allied Waste Services
American Biosystems
Brown Wealth Management
Business Space Pros
C.H. Robinson Worldwide
Clarus Medical Systems
Country Kitchen
Courier Logistics Xcellence
CureIS Healthcare
Fresh EcoHarvest
Full Circle Giving
Hartfiel Automation
Health E(fx)
Hotels Near Races
iBusiness Solutions
Lawson Software
M7 Aerospace
Mahogany Bay
McKechnie Plastic Components
Minnesota Corporate Federal Credit Union
Minnesota Cup
Pearson Vue
Plato Learning Systems
Prosperwell Financial
Pure Performance Coaching
Reigstad and Associates
RenovoData Services
RSP Architects
RX Hub
Southview Senior Communities
Split Rock Partners
SUCCESS Computer Consulting
The Brost Clinic
The LUSSO Collection
The Nature Conservancy
Titan Development Group
U.S. Bank Corp
U.S. Pond Hockey
United States Marine Corps
Üson Design
Veterans Airlift Command
Virtual Radiologic (vRad)
Wayne Davis Photography


We love being creative and helping our clients stand out in the crowd. We feel honored when our work is recognized by our peers.

Our acclaims and accomplishments include:

Eden Prairie Chamber of Commerce small business person of the year 2013

Effie Award, JWT Passion Award, Communication Arts, The One Show, AIGA National, AIGA Minnesota Chapter, WebAward, Communicator Awards, How, Print, Rockport Publishers, Adweek, Favorite Website Awards, Web Marketing Association

Article featured website in a report released by the Nielsen/Norman Group entitled “Usability Return on Investment.”