We believe individuals and businesses have the inherent ability to be remarkable.
We get up close and personal with your brand to discover what makes it tick, from your core values, your beliefs, your culture, your services, products, target audiences, and the experience you want your customers to have. We work with you and your team to create the right mindset that will allow your brand to take flight and deliver consistently and effectively. We distinguish your business from the crowd and leverage your brand to help attract the best employees and customers to attain your business vision.
Brand Programs are geared toward businesses that are growing rapidly, have outgrown their existing brand, are merging companies together, or are in need of a brand revitalization. These brand strategies are comprehensive and focus on engaging leaders, staff, and customers with your brand experiences..
Know what your customers want most and what your company does best. Focus on where those two meet.
– Kevin Stirtz
Brand Foundation and Strategy
Our brand foundation and strategy are comprised of several creative and structural components that together form the creative brief, or creative direction, for the brand experience.
The brand foundation and strategy leverage core values inherent in the company and align with the purpose to create belief statements that become the brand manifesto — why you do what you do. This drives the authenticity and differentiation opportunities for the brand contributing to what makes a brand remarkable.
Target audience opportunities are identified and personas created to focus in on the needs, goals, value proposition, and benefits relevant to the target audience segments. This deep understanding of the target audience group provides a clear direction for how we want the target audience to think and feel about the brand experience to help construct an approach to consistently deliver on the brand promise.
A brand visual and verbal vocabulary is created to instill the brand vision and to help articulate the why, how, and what behind what inspires the brand experiences.
The goal of the brand foundation and strategy is to provide guidelines for how you make the brand experiences you create distinctive, relevant, and consistent. These guidelines create a strong, memorable, and remarkable brand.
- The brand foundation strategy program delivers:
- Clarity, focus, and direction for creating your distinctive brand experience
- An understanding of how to create relevant value for your prioritized target audience segments
- A visual and verbal brand vocabulary to help articulate and create your brand
- An approach to brand integration and implementation
At W Creative, we believe that business owners and there employees have an inherent ability to be remarkable when creating positive brand experiences that can change the world. Because of this, we are compelled to help business owners to play a bigger game and help them build and grow their brand by creating strong and lasting impressions themselves.
For a leader, it is not about being able to say it once and you’re done. Having the courage to constantly work on building your culture and keep your brand alive starts with a clear personal vision of the role you play in making this undertaking successful. It is important to lead by example and constructively show what it means to be your brand.
W Creative has developed a brand leadership program to help keep leaders accountable and encourage a self awareness-based mindset that celebrates successes and a belief in your vision and abilities. W Creative coaches leaders on how to be remarkable as they apply their distinctive qualities to make a difference as often and consistently as possible.
The brand leadership program delivers:
- A renewed understanding of how to leverage mindset
- One-on-one brand coaching work sessions
- A personal commitment to purpose, success, your vision, and your brand
- Brand goal setting, prioritization, planning, and accountability
- An approach to motivating and inspiring your staff to create remarkable brand experiences
Brand Culture and Integration
When launching your brand, there are many aspects to address. We recommend involving your employees and making them part of the process — after all, it is their work environment and you expect them to deliver the best brand experience possible.
W Creative creates and facilitates programs to inspire and engage staff members to create and be part of the culture. By building the culture together and helping each other understand what the best brand experience is through scenario-based learning, your employees will work together to help keep each other accountable and grow a strong authentic culture.
It is important to build your brand from the inside out and to grow your brand by leveraging your ability to consistently deliver on the brand promise.
The brand culture and integration program delivers:
- A common understanding of what brand is
- How to engage and leverage your employees to build and grow your brand culture
- Clarity around the brand’s core values and how to leverage them to create brand experiences
- How to create consistent brand experiences
- How to build and grow your brand image
- How to create brand consistency