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Brand Strategy, Positioning, Design

Team members who worked on the new website for the Zimmerman Reed law firm met at Hell’s Kitchen in Minneapolis to commemorate a successful launch. The law firm, with offices in Minneapolis and Scottsdale, wanted a website that would engage their target audience groups and aggressively position them as a law firm that represents the people. Their enduring promise: We never forget who we’re fighting for.

W Creative’s contribution to the project included the brand strategy, brand positioning, information architecture, and website design.

The team celebrated the successful launch of the site by ordering every burger on the menu. The peanut butter burger was voted most favorite; and, yes, everyone tried at least a bite of the kangaroo burger.

View the Zimmerman Reed site here.