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What Is Brand?

Often, brand is thought of as a logo or a specific font or color, or even a product.

In reality, these items are elements within your brand. As a whole, your brand is about experiences you create and the perceptions people have of these experiences. The emotional responses create a personal connection with your brand. Be it good or bad, that becomes your brand.

Whatisbrand-inputs

Brand is one of the most powerful tools you have to ensure your business is a success. Building and growing a business without a clear understanding of what your brand is creates mixed messages and confusion for your customers, not to mention your employees. For example, a brand is ALL the experiences people have with your company, including how your staff answers the phone, greets a customer, assists a customer with inquires, and deals with an unhappy customer. All these experiences create perceptions and feelings that determine how someone thinks or what their next decision may be.

Brand-emotions

Your ability to make the experiences you create distinctive, relevant, and consistent creates a strong, memorable, and remarkable brand.

Brand-outcome